27 Mar 2013
If you’re thinking of selling your home with Professionals Lithgow, and would like to achieve an optimal return on your home, it’s important that you weigh up the 4 P’s of Property.
- Position– Usually if buyers are looking at your home they are interested in the area, but it may help to make a list of things you love about your street, neighbourhood and suburb that your agent can use when discussing your house with buyers.
- Pricing– The price at which your home first hits the market is crucial, as your property will attract the most buyers within its first 4 to 6 weeks of promotion. Properties that are overpriced will usually generate very little buyer interest and will take longer to sell (often eventualy selling at a lower price than properties priced right for the market)
- Presentation– De-cluttering, cleaning and staging your home for sale are important if you want your house to impress on inspection day. Presenting your home for sale is the one ‘P’ that will help make your house stand out in the mind of buyers.
- Promotion– Your agent will put together a marketing strategy to give your house maximum exposure and help you achieve the best possible price. By using a large photo signboard at the front of your home and professional photography, you’ll be doing your best to help your house reach as many potential buyers as possible.
By using the 4 P’s well you will effectively sell the lifestyle your home affords, hit the market at a competitive price to make the most of your house’s early popularity. Each of these stages will help you to maximise the amount you achieve for your home, and ensure you’re able to move on without regrets.